When interviewed by the Harvard Business Review a while ago, the interviewer asked media mogul Peter Guber a very pertinent question:
Why does a regional manager at a branch plant need to understand and practice storytelling for business?
Guber certainly has the chops to talk about storytelling. For years, a major studio head in Hollywood, his credentials as a billion-dollar storyteller are impeccable. And his book, Tell to Win, is pretty good, too.